14 Nov 2023

Participated in LTA's Car-lite challenge to promote the benefits of a Car-Lite lifestyle through raising awareness via an infographic competition. Applied skills in project management, research design, and infographic design. 

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Deliverables (what was created?)

• 15 infographics within a period of 10 weeks

• Padlet consolidating all infographics submitted

• Final Report (PPT deck) to LTA

• Process flow on how we ran the campaign

• Rubric to assess submissions fairly

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Outcomes (who benefited & how?)

Project's client was LTA. This project's 

assignment was an indirect way of introducing students to the concepts of typography, visualization, and composition.

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• participants; gained knowledge in the benefits of a car-lite challenge

• participants; CCA participation points

• myself; got to learn more about Little India (sight, sounds, and food) during the onsite research & recce 

• myself; learned new software (Adobe Illustrator, Adobe Photoshop)​

• myself; leadership points

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Reflections (what worked well & and what can be improved?)

What worked well?

• Good planning & coordination

• Team SSPP stayed committed

• Provided clear instructions to participants

• Kept our SP instructor regularly updated

• Completed the project within the 2.5-month deadline

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What can be improved?

• Real SMEs (from LTA) to improve quiz quality

• Increased publicity efforts, bring in more participants

• Integrate Gen-AI as part of 2024’s Car-Lite challenge to create an engaging mini-video (1-2 mins) clip that advocates the merits of going Car-Lite. SP can conduct workshops to train participants on how to use Gen-AI (chatGPT, Dall-e, etc.) to create visuals, storyboards, or even the full video using purely text prompts. The workshop can be co-designed with LTA to infuse Carlite initiatives into the lesson plan (e.g. how LTA has embraced the use of AI). 

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